I was bound to write about this at some point seeing as I’ve talked about it a lot on Twitter and… to people.
I’ll preface with this. The iPhone 5 doesn’t suck. It’s actually a pretty decent phone and, objectively speaking, the best iPhone yet. That goes without saying. It improves on the 4S in (almost) every way and you can see it right on the spec sheet. It’s a good phone. Let’s get the green-tinted glasses off for a second and just acknowledge that, while not competitive, Apple released a good product. Heck, while Apple’s behavior on the courts would suggest otherwise, their products tend to just exist on their own. They don’t design with a competitive focus, which is both a criticism and something that works in their favor. I digress, though.
Why is the iPhone 5 so disappointing, then? Many cite the overflow of leaks we got prior to the release which took away from the device’s thunder. That really wasn’t it for me. See, I’m the kind of guy who can read spoilers and maybe wind up enjoying the movie even more. The prior leaks didn’t diminish my excitement–what little I had–about the device. As a matter of fact, before I saw iOS 6’s meager offerings you could say I was plenty excited.
I strongly believe Apple played it really safe with this one. I might even say they played it too safe. When Steve Jobs passed away a couple of years ago, we questioned where Apple would go after him. We wondered if Tim Cook could deliver. There was a lot of mystery surrounding what Apple’s next move would be. Whatever it was, it would be Tim Cook’s first real impression on the tech industry. Read More